Color Assure Sulfate-Free Daily Shampoo, 33.8 oz.  Color Assure Shampoo for color-treated hair has been specially formulated to help extend the color vibrancy of color-treated hair for longer. Using our exclusive PROTEINFUSION blend, this sulfate-free shampoo for color treated hair helps replenish nutrients to help enhance color vibrancy. For best use, apply this silicone free shampoo with pump to wet hair. Later, rinse and follow with  Color Assure Conditioner.  scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. For adult use.

• Color Assure Sulfate-Free Daily Shampoo, 33.8 oz
• LONG-LASTING COLOR VIBRANCY: The  Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes.
• PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with our exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free.
• CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life.
• THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask.
• HAIR CARE EXPERTS: Our experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results.
• SEE THE SCIENCE:  experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process.
• For adult use.